Omaha, NE — We are proud to announce we have received a merit award for Best Marketing Campaign in the 2015 ProSales Excellence Awards for our More Than Lumber branding, marketing campaign and website. The ProSales Excellence Awards program celebrates business leaders whose creativity and ingenuity have not only improved and reinvigorated their own companies but have also set new benchmarks for service in the entire industry. Millard Lumber is one of six companies nationwide to be recognized.
“For years, Millard Lumber has ranked among the nation’s leading building material distributors for its use of technology to serve customers and make sales,” said Craig Webb, ProSales’ editor-in-chief. “Unlike many dealers—some of whom are much bigger—it understands the importance of having a strong presence on the web as well as using technology to assure it can deliver its message effectively. Millard’s new website, with its ‘More Than Lumber’ slogan and mobile- and tablet-friendly design, are helping achieve that, as its traffic numbers have shown.”
“The More Than Lumber branding, marketing strategy and website exemplifies excellence in the LBM industry by highlighting the industry’s most powerful assets: exceptional customer service, extensive product knowledge and the ability to adapt in an ever-changing market,” explains Brandi Bothe, Graphic Design & Social Media Specialist at Millard Lumber.
“30.5% of all our website traffic had been previously uncaptured mobile and tablet visitors. By leveraging the More Than Lumber marketing strategy while promoting the website redesign, we were able to successfully increase overall website traffic, while creating a marketing campaign that showcases Millard Lumber’s competitive advantages.”
For more information visit www.prosalesmagazine.com or see the Nov/Dec issue of ProSales Magazine.